-For Immediate Release-(Toronto) 25 April 2011-DAC Groupis proud to announce that it has been named as the agency partner for Deeley Harley-DavidsonCanada for the introduction of the H-D1Factory Custom Launch campaign. The iconic motorcycle brand launched the campaign in Canada on the 19thof April.

The H-D1Bike Builder allows current and potential customers to completely design their own factory customized Sportster1200 C motorcycle. Enthusiasts are encouraged to build the dream bike that suits their personal style.

Harley- Davidsonhas long emphasized individualization and customization of their products. H-D1puts design control in the hands of the customer. The H-D1Factory Custom Program has already launched in the US. The Bike Builder will be available in Canada in both French and English.

Dom Bovalino, Marketing Director at Deeley Harley-DavidsonCanada commented, “we are tremendously excited to bring H-D1to Canada, and to have DAC Group as partners in this launch. We are confident that the plan that we have created with DAC Group will make the Canadian launch as successful as it has been in the US.”

Ken Dobell, DAC Group’s President of Digital says that the agency shares in this excitement. “We are extremely proud to produce work for a brand so greatly admired as Harley-Davidson. Their vision for integrated advertising and their customer-centric emphasis closely aligns with our own. We look forward to launching this campaign and to providing expert digital council to Deeley Harley-DavidsonCanada.”

DAC Group conducted a social media research project for the motorcycle manufacturer in late 2010. Supporting the H-D1launch in Canada, DAC Group will manage a scope of work that is inclusive of a custom Facebook tab, SEM and display advertising in addition to the Facebook piece as well as article syndication initiatives and a link to the H-D1Bike Builder microsite.

The work will be handled by DAC Group’s Toronto office.