Las Vegas (April 7, 2008) – DAC Group, one of North America’s largest agencies providing strategies to drive customer leads, took home honors again at this year’s Yellow Pages Association (YPA) Annual Conference and Exhibition. DAC Group was cited in the CMR (Certified Marketing Representative) category, competing against some of North America’s largest directional agencies. DAC Group added awards in two categories, to total six YPA Industry Excellence awards for the agency in the past two years, including four gold winners. YPA award recipients include publishers, marketers, and associated companies that contribute to a $26-billion dollar industry, worldwide. The theme this year was "New Tools, New World", and spotlights the Innovation and Strong ROI Value available to advertisers in the Yellow Pages and Local Search Industry.» Read Full Article
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