LLM Reporting
Local listings management is not a one-time function. It takes considerable dedication, effort and resources to achieve business objectives within this channel. To understand performance it is critical to be track and analyze the impact of the ongoing work. Tracking is one of the most difficult aspects of this space given the variety of influencing factors: from accuracy to ranking, from completeness of information through to the local sentiment of users.
DAC Group has developed a unique approach to monitor and manage the performance of local listings. We will find inconsistencies and errors as well as local user concerns and complaints, all before your customers do.
This methodology allows us to measure program performance and actively optimize your local listing information.
DAC Group benchmarks and monitors progress by establishing Key Performance Indicators (KPI's), at the onset of the program. These key performance indicators include accuracy, ranking and sentiment across multiple search platforms, all harmonized with broader SEM, SEO, mobile and social data (as well as offline data) through our proprietary DiMITRI dashboard. This gives our clients unique insight into how this channel is performing for their business, and how it fits into the performance of their wider digital and offline activities, allowing for more strategic planning opportunities around media allocation.