LEADS
LEADS – which stands for Learn, Evaluate, Allocate, Deliver, Success – is our proprietary planning methodology. It incorporates the many elements of our integrated plans including:
- Print Yellow Pages (PYP)
- Internet Yellow Pages (IYP)
Each one of our clients’ business’ face different marketplace trends and competitive pressures. Our unique, proprietary strategic planning process addresses marketing objectives by examining the critical category issues, the competitive landscape and the available tactics that will meet or exceed your business’s key performance metrics.
We call this proprietary process LEADS because it is the strategic plan that ensures your directional advertising will drive maximum lead generation volume to fulfill your company’s print, IYP and online requirements.
DAC Group develops the plan and we then monitor progress throughout the duration of the program through DiMITRI™. If market conditions change and tactics do not create the predicted result, tactics can then be adjusted. In this way, we ensure that programs respond to changing business dynamics and achieve maximum results.