With nearly fifteen years’ experience in integrated marketing communications strategies and an award-winning creative background, Ken has specialized in online advertising, brand-building and lead-generation since the advent of the world wide web. Prior to joining DAC Group Digital, he held a progression of senior leadership roles within the global interactive function of Monster Worldwide, both in North America and Europe. Monster.com is among the most visited locations on the Internet. He also spearheaded innovative online branding, lead generation and e-nurturing programs as VP Marketing for a global franchisor.
Ken is behind DAC Group Digital’s powerful directional marketing approach to online lead generation and conversion, which focuses on continuously enhancing both direct program ROI and ongoing brand-driven economies, with a view to the full relationship cycle.
He lives in Toronto with his wife and daughter.
