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Digital Strategic Planner
Purchase, NY
We are looking for a Digital Strategic Planner to support the Account and New Business teams with strategic advice throughout the life-cycle - from proposal to launch - of an advertising program with an emphasis on program development and revenue growth. This position will report directly to our VP of Client Strategy and will be located at our office in Purchase, NY.
ACCOUNTABILITIES:
- Improve program performance through a combination of planning and optimization intiatives
- Collaborate with teams to design and develop programs that exceed strategic client objectives
- Support the program design process, from proposal through build and management to ensure optimal program performance and maximize margin opportunities
- Contribute ideas to the ongoing innovation and optimization of the digital emerging offerings
- Develop and evangelize new program enhancements and initiatives
- Pro-actively drive the planning process
- Provide support in blogging and marketing initiatives
- Support the digital consulting function
- Assist in the planning of digital programs prior to launch for all strategic accounts
- Develop depth of expertise within each emerging digital channel
- Attend industry conferences and events and disseminate information to digital team
- Stay ahead of industry trends (blogs, whitepapers, etc)
- Provide guidance on new opportunities within each emerging channel for all strategic accounts
- Other responsibilities as required
REQUIREMENTS:
- 5-8 years of online marketing experience
- Direct experience with at least two of the following:
- Search Marketing
- Search Engine Optimization
- Local Search
- Mobile Marketing
- Social Media
- Bachelor's Degree in Marketing, Communications, or equivalent
- Experience with Google Adwords and Google Analytics is a strong asset
If you are interested in this great new opportunity, please send your resume along with a cover letter to: jobs@dacgroup.com, quoting 'DSP - NY' in the subject heading. Please note that only candidates that match our selection criteria will be contacted.