Internet Yellow Pages
DAC delivers complete Internet Yellow Pages™ programs that are strategically planned, executed, and analyzed to ensure maximum value and leads generated for our clients. DAC Group has been creating and managing robust and effective Internet Yellow Pages™ programs for our clients at the national, regional, and local levels since publishers began offering viable online products nearly a decade ago.
Beginning as a natural complement to the print product, Internet Yellow Pages™ have become a strong advertising channel for our clients, large and small, across a wide range of industries. Internet Yellow Pages™ constantly innovates and expands their online products from mobile to social media to retargeting strategies. IYP planning requires a team that can strategically evaluate the offerings and provide advice on what will work best for your category.
Our staff is equipped at all levels to create and manage highly customized and effective Internet Yellow Pages™ campaigns through:
- Strategic site selection
- Rigid quality control standards
- Tactical bid management
- Regular reporting
- Expert analysis of results
DAC considers the planning and booking of media to be just the beginning of a complete Internet Yellow Pages™ program. DAC supercharges IYP programs by adding landing page and other search strategies to improve the performance of IYP products. We take advantage of the immediacy and flexibility of the medium by diligently monitoring results and taking action when results are not realized. Internet Yellow Pages™ will never take the place of more robust search engine strategies, but is valuable when used in the appropriate context especially in conjunction with Print Directories or other online strategies. Our comprehensive testing will ensure that the maximum return on investment is always achieved and maintained.