Working with a team of researchers and marketers, Francie’s research group strives to understand the new dynamics of the consumer purchase process, which varies for every client, depending on the product or service. Key to this is gaining an understanding of the appropriate budget allocation between traditional media and digital opportunities such as Internet Yellow Pages, search, local search, wireless use, and others.
Francie’s group works closely with industry associations and leaders to establish the framework for research tools that are responsive to client needs and meet research standards for objectivity and reliability. One of her favorite quotes, this from Ross Perot, is: “Chance favors the mentally prepared.”
When not working, Francie has a broad range of interests and activities, including playing tennis and golf, downhill skiing, reading, going to theater and movies. She believes that curiosity keeps you young.
