DiMITRI™
Measurement and metrics lie at the heart of all DAC Group’s programs. We thrive when given the opportunity to predict and then to prove how a campaign will perform. Our thoroughness is our strength.
In any industry, the ability to track metrics and to properly put them in context is essential. DAC Group’s proprietary Directional Marketing Intelligence Tracking and Reporting Interface: DiMITRI™, is the next step in the evolution of measurement. Metrics can originate from any structured numeric source including banner ad clicks, direct mail response rates, pay per click conversions, phone calls, TV spots, newspaper ads or micro site activity. DiMITRI™ captures these impressions across all locations. We can measure the results regardless of if we manage the program or not. The detail can be as granular as the franchisee level of a major corporate entity or an action rolled up in corporate level activity.
DiMITRI™ harmonizes key decision making data in order to strategically evaluate assigned marketing channels. The program’s dashboard illustrates the impact of that particular metric on the overall program success. Because metrics are visualized in this manner, DiMITRI™ shows what specific aspect of a program is not resonating with its audience. We then highlight areas for deeper analysis quickly. There is no waiting for a monthly report. DiMITRI’s™ reporting is readily available 24 hours per day. These qualities are important because we will capitalize on program success and shift dollars when there are issues that require a solution. Driving program changes with just-in-time performance metrics is one of the reasons that DAC Group produces outstanding client results. DiMITRI™ is the means by which we achieve measurement. We are dedicated to improvement in every field. DiMITRI™ shows us where to improve.