How do you want to be represented online? We will provide the narrative framework. Market research, conducted over the course of a program, provides specific data for us to understand why we are seeing specific results.
Consumer attention continues to fragment as digital innovation creates increasingly competitive platforms. Consequently, the need to construct comprehensive digital strategic plans that at once target the critical business metrics but also remain adaptable to a climate of business change is mandatory. In constructing a digital strategic plan, DAC Group looks at the business context, the budget, the customer target, key competitive programs, the available strategies and the critical success metrics in order to create a precise, multi-layered program.
Examining the business context and the available budget are the first steps to creating a digital strategic plan. The business context refers to the market situation which could be local, regional or national as well as the objectives of the company. By this, we set metrics. With competitive category analytics and an assessment of targeted consumer behavior we will uncover which tactics deliver the greatest results.
After digital strategic plans are executed, the critical business metrics are studied through our measurement abilities. We don’t just track metrics like other digital agencies. DiMITRI™, allows us to evaluate them in a larger context. DiMITRI™ stands for: Directional Marketing Intelligence Tracking and Reporting Interface. It is our proprietary tracking tool. DiMITRI™ allows us to harmonize reporting across platforms, which we then use to identify and recommend where dollars should be re-allocated. DAC Group focuses our digital strategic plans while always keeping them adaptable to the pace of business change.