DAC Group has been successfully putting buyers and sellers together in the local landscape for over three decades. Our heritage gives us a unique understanding of the customer purchase cycle. This perspective coupled with a best-in-class digital team, has effectively been generating leads for all industry sectors across the web for over ten years.
When we started up our digital team way back in 1997, many people still saw the internet as just another trend that would go out with the tide. Instead, it exploded into a global media phenomenon. Now it’s gone local. Today, the internet is an integral part of people’s daily lives. For most of us, it’s where we work, where we play and increasingly where we shop. It’s the first-stop research tool and a heavy influence on our perceptions of many things—including the products we’re looking to buy.
That’s why it’s no longer enough to have a ‘presence’ online. The internet is an essential component of the marketing mix. And yes, being found locally is critical to doing business online—through Search Engine Marketing (SEM), Search Engine Optimization (SEO), Banner Advertising, Email Marketing, Mobile Phone Advertising, and the many other highly targeted, trackable and interactive advertising avenues open to smart marketers. DAC Group Digital will not just get traffic to your pages, we’ll get the right traffic, to the right pages—at the least cost.
But even more important is what comes next. What happens to that qualified traffic when it lands on your doorstep? Remember, you have three seconds before it’s gone forever. We’ll never find the answer by counting clicks, because people are not clicks, they’re us—impatient, curious, complex. That’s why DAC Group Digital focuses on what counts for your business: conversions. Whatever the target action—capturing a lead, a referral, a request or a complete transaction—there is ultimately only one metric that matters: the return on your investment.
From landing page optimization and website usability, through video, multimedia and relational marketing programs, DAC Group Digital’s full-service offering and powerful directional marketing methodology closes the loop from first look to loyal customer. By developing relevant unique content, integrating sophisticated web analytics and testing, testing, testing, we will lead you in the right direction… online!