COOL™ Advertising Program Management
DAC Group created this award winning comprehensive online ad management tool a decade before online advertising was dominant. This program increases the efficiency, accuracy and the ease of handling the infinite details that national and regional directory advertising campaigns entail. Our centralized database systems are so flexible and powerful that data extracts and reporting can be customized to suit individual corporate needs. With 24 hour access, you can review, manage and approve your directory advertising programs at your convenience.
These tools include:
- Dealer solicitations and payment vouchers
- Order verification
- Artwork verification and approval
- Complete advertising program information with a real-time view into our database, along with a wide variety of search criteria
- General directory rate and data information, including mapping
- E-mail notification to trigger reminders of directory deadlines
- Access to our LLM program interface
We call our system-- Client Orders On Line, or “C.O.O.L.™” because once you use it we think you'll agree that's exactly what it is.