New York (May 14, 2007) – DAC Group, one of the five largest agencies for national and regional Yellow Pages advertisers in North America, took home the top number of awards in the CMR (Certified Marketing Representative) designation at this year’s Excellence Awards Ceremony of the Yellow Pages Association (YPA) held recently in Las Vegas. DAC Group beat out tough competition from some of North America’s largest directional agencies. This year, DAC Group won four awards in four different categories for CMRs. YPA award recipients include publishers, marketers and associated companies that contribute to a $26-billion dollar industry, worldwide.
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| Dennis Payne, President and CEO, AT&T Advertising & Publishing and 2007 Chairman, Yellow Pages Association, Rick Desautels, President, DAC Group/Cleveland, Pat Vihtelic, Distribution Process Manager, Progressive Insurance, Linda Cowan, Vice-President, DAC Group/Cleveland, Neg Norton, President, Yellow Pages Association |
At the beginning of May, the Yellow Pages Association (YPA) announced the winners of its annual Industry Excellence Awards in Las Vegas as part of YPA’s Annual Conference and Exhibition. The theme this year was “Masters of Transformation.”
In the National Advertiser Success Story – Electronic Products category, DAC Group was awarded gold for work done with AAMCO Transmissions for Internet Yellow Pages. In the Process Innovation category, DAC Group won gold for work done with Progressive Insurance for the Drive brand roll-out. DAC Group also won gold in the Community Service category for reaching out to more than 70 charitable organizations in local communities. Lastly, DAC Group was awarded a bronze in the National Advertiser Success Story – Print Products category for work done with AAMCO Transmissions.
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| Dennis Payne, President and CEO, AT&T Advertising & Publishing and 2007 Chairman, Yellow Pages Association, Mario Lemieux, President, DAC Group/Canada, Neg Norton, President, Yellow Pages Association |
“The companies honored with a YPA Industry Excellence Award set the standard for Yellow Pages best practices in serving advertisers and consumers,” said Neg Norton, YPA president. “Leaders within the industry continue to innovate with creative programs and precuts that keep our industry healthy and vital in a demanding marketplace.”
“The YPA's recognition of our work is an indication of the quality of service we provide,” said Norm Hagarty, the CEO of DAC Group. “A CMR winning multiple awards is significant. We must thank our clients for their partnership and trust in our service, and YPA for encouraging excellence in our industry.”
ABOUT DAC GROUP
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| Dennis Payne, President and CEO, AT&T Advertising & Publishing and 2007 Chairman, Yellow Pages Association, Jason Bellush, President, DAC Group/Hutchins, Francie Nichols, Director of Marketing Research, DAC Group, Neg Norton,President, Yellow Pages Association |
Founded in 1972, DAC Group is one of North America’s five largest directional advertising agencies, with offices in New York, Louisville, Rochester, Cleveland, Toronto, Montreal, Calgary and Vancouver. DAC Group’s primary goal is to provide quality leads to its customers and effectively bring buyers and sellers together. DAC Group is known for developing innovative productivity solutions and delivering unmatched levels of client service in both print and online advertising. It provides consumer-focused strategic thinking, comprehensive research, outstanding creative advertising service and time-efficient management tools for companies advertising in Yellow Pages directories, both print and on-line, as well as on other digital platforms, such as search engines and on the web. DAC Group also offers direct and digital marketing services through its sister company, tattoo direct + digital. The agency is owned by its management.
For further information on DAC Group and its sister company, please visit www.dacgroup.com and www.tattootheagency.com.
ABOUT YPA (YELLOW PAGES ASSOCIATION)
Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association (YPA) is the trade organization of a print and digital media industry. Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Association has members in 29 countries.