DAC is a distinctly different agency. First, we lead the industry in terms of innovative systems and technology. Systems and processes are evident every step of the way to ensure that the critical business metrics are met. Critical business metrics are created in consultation with client feedback and objectives. We track cost per lead, cost per acquisition or simply number of calls or number of clicks. After setting up these critical metrics and the strategic plan, we are focused on the details of execution.
Our proprietary systems apply equally to both print and online directories. Internet Yellow Pages™ allows us to track clicks and calls and to enhance publisher offerings with our own proprietary platforms to bolster bottom line results.
The third DAC difference lies in the quality of our analytics. DAC just doesn’t set up programs and let them run. We constantly monitor results to make certain that clients get maximum value. Our goal is to that every possible opportunity is considered and every lead optimized in a way that best suits the client’s business.
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